2013 was a new record year for the Stockholm County's commercial establishments, with close to 11 million guestnights. It is an increase by +2,5 percent, compared to the previous year. Sweden in total experienced an increase of 2 percent during the same period.
The year ended with 660 000 guestnights in December. It is an increase by 4 percent, compared to the same month last year. December represented a gain for international guestnights with 14 percent and a slight decrese in domestic guestnights.
Throughout 2013, however, the trend has been most positive for domestic visitors (+3 %) compared to international (+1 %). The strongest international gain came from outside Europe with +6 percent for the whole of 2013. The largest foreign markets are Germany followed by Great Britain, USA and Norway.
During the past ten years the number of guest nights has doubled. The goal is to reach 15 million guest nights by 2020.
Stockholm Business Region, with its subsidiaries Stockholm Business Region Development and Stockholm Visitors Board, is the official investment and tourism promotion agency for the Stockholm region. Stockholm is one of Europe’s most dynamic sustainable regions. Stockholm Business Region is fully owned by the City of Stockholm. Our common brand is Stockholm – The Capital of Scandinavia.
Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com