2013-05-16 05:46Press release

ABBA The Museum - perfect for incentives


Walk in dance out
at the ABBA The Museum

ABBA The Museum is more than an ordinary museum. Naturally, the members’ costumes, gold records, original items, memorabilia, and much, much more are here. But at this museum you are an important part of the experience! We simply want you to experience the feeling of being the 5th ABBA member. To find out what you would look like in their legendary stage costumes, to sing at the Polar Studio, to experience exciting hologram illusions, and to enter the stage together with the band. Your material will be recorded on your personal ID number on your ticket.

ABBA The Museum is perfect for both small and large groups! They can offer guided tours in several languages for groups of up to 25 people, as well as tailor-made events for larger groups and businesses. On May 7 in 2013 ABBA The Museum and Swedish Music Hall of Fame opened in a new building on Djurgården island in the Stockholm city center.

With over 378 million records sold worldwide. The Swedish Pop Group ABBA is one of the best selling artists of all time. The stage and screen musical Mamma Mia rekindled worldwide interest in the music -  and the fascination just keeps on growing.

Mamma Mia! The Party

Welcome to the world’s only official Mamma Mia! party. The show is co-produced by Björn Ulvaeus and is only available at ABBA The Museum. Mamma Mia! The Party is a Mediterranean feast inspired by the famous musical of the same name. You start your evening with a visit at ABBA The Museum, followed by cocktails before dinner is served and the musical show starts. This event is for groups of at least 100 people. 

Mamma Mia! The Party is only offered at ABBA The Museum on Djurgårdsvägen 68 in Stockholm.

The first show takes place in September 2013.

Hotel and restaurant
The Melody Hotel and restaurant is a small, boutique hotel with only 50 rooms, where most of the rooms will feature small balconies or terraces. The penthouse and suites on the top floor will all have paved terraces with stunning views over the sea approach to Stockholm. The restaurant seats up to 50 people.



For more information

Meet us at IMEX or in Stockholm!

Louise Alexanderson, Stockholm Convention Bureau, Stockholm Visitors Board, Direct +46 (0)8 508 28 553, louise.alexanderson@stockholm.se www.visitstockholm.com

Stockholm Visitors Board is the official tourism promotion agency of Stockholm. Our vision is to make Stockholm the leading European sustainable destination. Our aim is to increase the number of international bednights and to increase tourism and further promote the Stockholm region as host for corporate meetings, incentive travel, congresses and events. We work within four areas: Leisure travel trade, Meetings and Conventions, Events and international media. Stockholm Visitors Board is a part of the Stockholm Business Region Group and is wholly-owned by the City of Stockholm. Our joint brand is "Stockholm - The Capital of Scandinavia". www.visitstockholm.com

About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com


Caroline Strand
Caroline Strand
Birgitta Palmér
Press Officer
Birgitta Palmér
Karin Mäntymäki
Director Sales & Operations
Karin Mäntymäki
Åsa Karlsson
Project Manager
Åsa Karlsson