Summer 2016 saw a 2% increase in international guest nights in Stockholm, which is over 40,000 guests.Visitors from abroad are continuing to increase while Swedish visitors are decreasing.In total, the resulting increase is 1%.
Stockholm had a robust international growth rate of 13% in summer 2015. Now the numbers for this summer are showing steady growth, even after last year’s major increase. The fact that 2016 was a very good summer is also evidenced by visitor numbers at Arlanda, Gröna Lund and the Vasa Museum, all of which hit new records.
“Stockholm is standing strong,” says Karin Wanngård (S), Mayor of Stockholm. “That’s clear now that we’re topping last summer’s fantastic hospitality industry numbers.”
“I’m incredibly pleased that the hospitality industry in Stockholm is experiencing positive and sustainable growth,” says Thomas Andersson, CEO of Visit Stockholm.
The number of guest nights increased by 4% in non-Nordic European countries: Germany and the UK accounted for the most overnight stays, with an increase of 3% and 19%, respectively. The number of guest nights also increased in non-European countries by 13%. The US had the most guest nights and increased by 4% compared to summer 2015.
Summer 2016 refers to June through August. Read more in the report here.
Stockholm Business Region, with its subsidiaries Invest Stockholm and Visit Stockholm, is the official investment and tourism promotion agency for the Stockholm region. Stockholm is one of Europe’s most dynamic sustainable regions. Stockholm Business Region is fully owned by the City of Stockholm. Our common brand is Stockholm – The Capital of Scandinavia.
Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com