2013-07-04 10:50Press release

Stockholm launches a new visitors site


The City of Stockholm launches a new version of Visitstockholm.com – The Official Visitors Guide. The new site is responsive, meaning that it provides a good user experience, regardless of whether the visitor surfs through a smart phone, web or tablet.

The new site, beta.visitstockholm.com, highlights Stockholm as a multifaceted city, inspires and guides visitors in the city.

- Stockholm is one of the world's leading innovative cities. We want to give the visitors a first-class experience and we do this with the site, said Peter Lindqvist, CEO of Stockholm Visitors Board. With the new design, innovative interface and a concept based on a powerful search engine, we want to inspire people to explore Stockholm.

On www.visitstockholm.com we have seen a huge increase in mobile users over the past year. In June 2013, 30 percent of the site visits came from smart phones and tablets. That has doubled compared to the same period last year.

The new beta.visitstockholm.com is in English and will initially live alongside with www.visitstockholm.com, available in eight languages.

- Beta.visitstockholm.com allows us to optimize and improve the site continuously and be responsive to visitors' comments, explains Peter Lindqvist, CEO of Stockholm Visitors Board.

 In autumn, the development of the new site will continue.

Beta.visitstockholm.com has been developed in collaboration with the digital agency Creuna.

In 2012, Stockholm had 10.8 million commercial guest nights, of which 3.6 million during the summer months of June through August. The last ten years the number of guest nights doubled and our goal is to reach 15 million nights in 2020.

For more information contact

Ann-Charlotte Jönsson, PR Manager, Stockholm Visitors Board, tel: 08508 28507

Peter Lindqvist, CEO of Stockholm Visitors Board, tel: 08 508 28 550

Stockholm Visitors Board is the official tourism promotion agency of Stockholm. Our vision is to make Stockholm the leading European sustainable destination. Our aim is to increase the number of international bednights and to increase tourism and further promote the Stockholm region as host for corporate meetings, incentive travel, congresses and events. We work within four areas: Leisure travel trade, Meetings and Conventions, Events and international media. Stockholm Visitors Board is a part of the Stockholm Business Region Group and is wholly-owned by the City of Stockholm. Our joint brand is "Stockholm - The Capital of Scandinavia".

About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com


Caroline Strand
Caroline Strand
Birgitta Palmér
Press Officer
Birgitta Palmér
Karin Mäntymäki
Director Sales & Operations
Karin Mäntymäki
Åsa Karlsson
Project Manager
Åsa Karlsson