​Stockholm WeChat mini program to be launched in China

The very best of Stockholm is soon at the fingertips of Chinese visitors. The launch of an exciting Stockholm mini program for the lifestyle app WeChat offers great new ways to find out about everything from the most popular restaurants to local weather forecasts, while on vacation in Stockholm.

The Stockholm destination mini program aims to inspire and simplify finding information to almost one billion WeChat users in China. Forward-thinking technical solutions such as WeChat are a natural match for Stockholm, one of the leading tech-cities in the world.

The city of Stockholm works closely with the trade industry to continue making Stockholm an accessible, friendly and functioning destination for Chinese visitors and the Stockholm mini program for WeChat is a successful example of this collaboration.

China is the largest outbound tourism market in the world. The number of Chinese tourists in Stockholm has increased greatly over just a few years. This growing demographic has a burgeoning interest in the city and considerable potential to expand even more. As many as 150 000 Chinese guests discovered the Swedish capital in 2018.

“China is an extremely important market for us and holds a lot of exciting possibilities for the future. The Stockholm destination program for WeChat is a fantastic way for us and the trade industry to further encourage and inspire the Chinese to visit Stockholm and get the most out of the experience during their stay” says Lotta Andersson, Acting Director of Marketing and Analysis at Visit Stockholm. 

The miniprogram is a joint cooperation between Visit Stockholm, Visit Sweden, Tencent, Scandic Hotels, Radisson Hotel Group, Nordic Choice Hotels, Elite Hotels of Sweden, Swedavia and Pandox.

About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.

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