2016-07-12 06:10Press release

World’s biggest social media conference in Stockholm


On July 12-16, Stockholm will welcome around 800 participants from all over the world to Stockholm Waterfront Congress Center to participate in an enormous meeting for bloggers and the travel industry.

Tbex is the world’s largest gathering of travel bloggers, authors, new media content creators and travel industry professionals who work in social media. This summer, Stockholm will host the major annual event held in Europe. First on the agenda is a number of experience-based tours of Stockholm, and from July 14, there will be a seminar program and workshops on how to best reach out via social media. The first days will provide opportunities to partake in numerous activities in Stockholm, such as city, rooftop and archipelago tours, as well as excursions in the footsteps of Alfred Nobel and an exploration of Stockholm’s cuisine.

Social media giants with hundreds of thousands of followers will speak at the conference. Together, the participants reach many millions of readers.

Tech is also a consistent theme for participants. An app produced by a Stockholm-based company will give participants the chance to have free entry to clubs to experience Stockholm’s nightlife.

“Tbex is one of the biggest projects we’re doing this year. It’s an incredible chance to feature Stockholm to the entire world through social media,” says Karin Mäntymäki, acting CEO for Visit Stockholm. “It’s particularly fun that participants really want to get a sense of Stockholm and are staying both before and after the conference.”

Follow along with how Stockholm is featured to the world through #tbexStockholm

Stockholm Business Region, with its subsidiaries Invest Stockholm and Visit Stockholm,  is the official investment and tourism promotion agency for the Stockholm region.  Stockholm is one of Europe’s most dynamic sustainable regions. Stockholm Business Region is fully owned by the City of Stockholm. Our common brand is Stockholm – The Capital of Scandinavia.


About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com


Caroline Strand
Caroline Strand
Birgitta Palmér
Press Officer
Birgitta Palmér
Karin Mäntymäki
Director Sales & Operations
Karin Mäntymäki
Åsa Karlsson
Project Manager
Åsa Karlsson